Coffee Protocol Podcast
The essence of this podcast is coffee and everything around coffee. The main idea is to make coffee simple, more conversational and more inclusive. The idea is to look at coffee and the eco system positively and definitly learning a few things on the way. Coffee is fun - simple - yum Coffee is Passion
You can listen episodes under the area!
Season 2- Ep.5 In conversation with the Co-founder of Sleepy Owl, Arman Sood, we talk, coffee, business and marketing and bit of controversies
I was not sure, how I would have structured this interview:- a) Because I was not sure how to Approach a brand like theirs, b) they have been interviewed like a thousand times, and what else could i get from them than those interviewers with years of experience, c) but I knew I had to get him on the podcast, because it is one of those stories which I feel a lot of people would be curious about. So i decided i will not go with any script at all ( like most interviews) I am glad that after knowing for a while now, I could get him on this podcast to share stuff that is incredibly valuable, if you ever wondered what a crash course in business and marketing would be like, this is it. Along with the amazing story of Sleepy owl of course. I enjoyed a lot speaking with Arman, and if you are planning to listen to this episode, trust me sit down with a pen and paper to make some notes. We talk about the starting days of Sleepy Owl to future plans, to the core team to exploring options, the logo and the name to the controversial advert on social media. Its all in there, plus a lot of informational guidance through the eyes of an Entrepreneur ( I hope I spelt it right) So go ahead, read it, enjoy it, and also Share it : )
A little about Arman:
Arman Sood was always interested in entrepreneurship since his college days. In his 2nd year of Law School, he started an e-commerce startup, along with a friend, retailing Bar & Party Accessories.
After college, Arman joined Embibe, a leading tech start-up, where he worked as a Marketing & Communications Evangelist, and gained a deeper understanding of the day-to-day operations and functions of a business.
An entrepreneur at heart, Arman quickly understood the need to make real coffee available at home in the most convenient format, once he studied the coffee market in India and realised the gap that existed. Pioneering the new coffee movement in India, Arman got together with his friends – Ajai Thandi and Ashwajeet Singh, and launched Sleepy Owl Coffee in 2016. At Sleepy Owl, Arman manages Operations, Supply Chain, and Institutional Sales, and ensures that customers are happy and caffeinated at all times.
About Sleepy Owl Coffee
The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh and Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it. Hence, they decided to brew their own and invented a product they loved. Today, the brand stands 5 years strong with a compelling product portfolio that includes Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Brew Bottles, Brew Box, Whole Beans and Ground Coffee. All of these are made with real coffee beans that have been sourced directly from the farms of Chikmagalur in Karnataka. Sleepy Owl has also eliminated the use of plastic in its packaging, and now uses 100% recyclable packaging which is sustainable.
Sleepy Owl's products can be found in over 1300+ general and modern retails stores across Delhi NCR and Mumbai with additional presence across the corporate and HORECA sector. The brand also ships pan-India through its online presence on www.sleepyowl.co, Amazon India, and BigBasket.
How to get in touch with them :
Email: [email protected]
Season 2- Ep 4 - Coffee & Living Life in the wild, literally for 8 years now, in the Pench Forest of Central India
Ever thought of living life away from the City (FOR REAL). How would that be, this is exactly what Harshita and Her Husband thought like a decade ago, and finally after really hitting the toll of the City life and the fast paced & Hectic Work cycles they finally made the switch to live in the middle of nowhere. Technically, its in the Pench Reserve Forest, but still it is far away from the "City" life. Now living a life far away in the middle of a forest is not as easy as it sounds, I am sure a lot of us would have thought of doing the exact same thing, at some point or the other. You wont exactly know if it is the life meant for you, or not until you try it, and trust me staying there for a few days is NOT TRYING.
And in the middle of this Huge life Changing shift, guess what, Coffee did play an important role in the life of Harshita. We got in touch earlier this year, while i was travelling from Bangalore to Gurgaon on my motorbike. She got in touch and asked if I would like to visit her café (yes there is a cafe that is in the middle of this FOREST, serving Specialty Coffee - including and not only @bluetokai coffee) and I was like, Hell yes would love to do that.
That's how we met and I feel so blessed to have met her and have connected with her. That's when I decided, more people should listen to her story.
Harshita introduces herself as -
'A mum of two, looking to create a sustainable, slower and flavorful life. My work must reflect my ideologies.
EARTH SONG is a sustainable, souvenir shop, showcasing handcrafted goods from the region and also a café that calls for you to stop the hustle, wait patiently for your coffee and enjoy the simple pleasures.
you can get in touch with her on the below links -
Shop & Café: earthsongindia on Instagram
for stay : www.tigernwoods.com
India inspired superfoods :- www.pranasuperfoods.in
**Correction in the podcast - Cold water fish is categorized as lowest acid producing food. As Cat was eliminating acid producing foods from her diet, for a period, she started from highest acid producing meats to lowest, resulting in fish being the last one she eliminated before being vegetarian."
I don’t think a lot of us think about things like what is the PH value of the food we are consuming, how alkaline or acidic is the next meal that we are going to consume? Well Not until its to a point that physical ailments starts to appear. We are always told to eat and drink healthy, but well how do we know where to start or with what to start? Does healthy Food means – organic food? And isn’t all Organic food always expensive? And How Does coffee play a role in something like this which is so health centric topic, does Coffee have attributes to affect our health too? Many more questions like these are answered in the Latest Episode – Episode 3 of Season 2, of Coffee Protocol Podcast.
This week on our Podcast, we have Catherine of @Howl&Kodama, who talks about food & health. Farmer – Consumer Relationship, how did she start her journey towards healthier food and determining what is healthy, how she got into Coffee, and what is her goal with Coffee, also how did the name – Howl & Kodama came into being and a lot more. I got introduced to Catherine by Dina (of @sapabakery) if you are in mysore ever - you cant miss this place (you should not)
Catherine Ganapathy of @howlandkodama is a foods trader, based in Mysore, Karnataka. She started the journey with specialty coffee and is rooted by an endless curiosity to the human relationship with food for health. The 2 Instagram accounts that she is available at are as follows:- You can also check out the website and get in touch with her (mentioned below)
Coffee Protocol Podcast- Season 2 - Ep. 2: Photography and Coffee ----- an interesting combination isn't it? We are filled with photographs and videos all over social media of Coffees and cafes, and we go .... that is so beautiful or it looks so delicious. But do we wonder who took that picture or video? Do we wonder how difficult it could be to get that ONE PERFECT SHOT? Often with the arrival of smarter phone, we take it for granted that an expensive camera phone or a camera kit will just do the job and take good pics. It might be right, but what about conceptualization of a shot, working on behind the scene to create a vibe ? What about professionals who do that for a living? Photographers and videographers do make COFFEE look pretty darn Sexy. You see that everyday and pretty much everywhere.
For this episode we spoke to Saipoornima , aka @sashaokayplease, who is a chai lover, but has done a lot more professionals shoots for cafes and coffees for various brands. She speaks about how she got into photography, and what mistakes she made, but also a lot about those jargons we hear around photography that was - "wow", she also shares some tips and tricks to use your phone to the maximum and click really good pics even at home. She also gives a lil bite about " #sasharants" and more, do listen the episode and let us know how do you feel about it?
She runs a business called @Whiteplatestories which is a food photography company and they recently launched a prop page on their website. Selling affordable and pinteresty props and backdrops to enhance your food photography if you might be interested. They have artisanal handmade boards, coffee glasses, vinyl backdrops & more under the brand of @foodpropsindia and @choppedandcarved. If you wish to get in touch with her for work, you can DM her on Instagram. (She prefers Texting over a Call - just FYI) ;)
I always wanted to do something that had more than 1 season, and here I am happy doing it. This is the last episode of the 1st season, and as suggested by most of you (on the social media) we did a Q&A session. Got the questions from all of you as well, some really cool and some really intriguing ones too and also some controversial ones too. I enjoyed recording and editing it. I hope you have similar questions and would be happy to listen to the questions others have asked (i have negated the repeated questions ).
I am so happy to have come here 20 episodes ... its a lot of handwork getting more content made and get it across over #Podcast but its totally worth it, especially every time someone drops by and says, "thank you for that episode, it helped me". Thank you everyone for supporting this podcast so far. I cant wait to share what is on in the Second season of The Coffee Protocol Podcast :)
lots of love to everyone out there. hope you have a better days coming to you.