The Last Brand Standing

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.Welcome to Bank of Baroda presents, The Last Brand Standing!What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.Tune in to new episodes every Tuesday.

21:49:08 2021-09-21
Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.The partnership of Munjal Family & Honda Motors of Japan was so succes...
21:46:28 2021-09-14
Raymond of the 2000s had more than 300 stores across more than 100 cities in India.Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.Today's battle is for the best ...
21:45:07 2021-09-07
Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Interglobe A...
21:46:38 2021-08-31
In the early 2000s, Britannia and Parle held, between them over 82% of the market in value terms.But between 2003-05, ITC was able to add a staggering 1.2 million retail outlets to its FMCG network, the largest by any company in India.Within 3 years, ITC ...
21:51:44 2021-08-24
HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987.On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL?...
21:46:22 2021-08-17
In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share. On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first fora...
21:01:20 2021-08-04
Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.Welcome to Bank of Baroda presents, The Last Brand Standing!What if you could relive some of the biggest rivalries in the history of the ...